Our Mission
We exist to close the confidence gap. Every learner - regardless of postcode, background, or bank balance - deserves the skills to make smart money decisions and shape their own future.
Why we started
Our Founder grew up sleeping on a mattress in his family’s living room, then went on to advise high-net-worth clients at Barclays Wealth. That journey showed him two truths:
Smarter money management buys financial freedom
The people who need it most often have the least access.
LifeSmart was born to change that equation
What we do
We turn complex money concepts into engaging, game-powered education for schools, young adults, and community partners. In the past two years alone we’ve equipped 4,000+ students learners across 30 UK schools, launched habit-building programmes for young professionals, and delivered targeted workshops with employers and charities to boost financial wellbeing where it’s needed most.
“LifeSmart Financial Literacy, a social enterprise helping young people make smarter financial decisions, joined us at the London Careers Festival 2025 to deliver interactive workshops for under-represented students—making financial education more engaging and accessible. Ali, its founder, received the first Social Mobility Champion award for his contribution, and was later invited by the City Corporation to pitch at its inaugural SME Conference. We look forward to continuing our collaboration with LifeSmart Financial Literacy and the City of London schools.”
“Partnering with the City of London Corporation has been a privilege. Our workshops with underrepresented young people are about more than money—they build confidence, open opportunities, and break down barriers. Being named Social Mobility Champion was an honour, but the real reward is seeing students empowered to shape their futures. I’m excited to keep building on this work together.”
Our Team
A blend of CFA-qualified finance professionals, former teachers, and game developers united by one goal: make finance practical, engaging, and transformative.
