Financial Literacy for the Real World

Trusted by the UK’s leading schools,
universities and employers.

Practical, game-powered money education
solutions to help build confidence and
master money management.

Learn more about what we do.

What we offer

STUDENTS (11-18)

Full ready-to-teach curriculums, lesson plans and our award-winning finance simulations that bring money decisions to life.

ADULTS (18+)

Change financial habits through a guided programme, for those struggling with the time or confidence to get started.

CHARITIES & COMMUNITY

Experts in making crucial financial concepts accessible to those who need it most.

Why It Matters

52%

OF UK ADULTS SAY THEY WORRY ABOUT MONEY AT LEAST ONCE A WEEK

Our Impact in Action

86%

LEARN SOMETHING COMPLETELY NEW WITH LIFESMART

97%

HAVE FUN AND PLAN TO CHANGE THEIR MONEY HABITS

95%

OF STUDENTS WALK AWAY FEELING MORE CONFIDENT WITH MONEY

Our USP: Simulation- Driven Learning

Real decisions, zero risk.

Learners feel it before they face it.

Feedback from Clients

I was impressed by the way you were able to engage them, and increase their understanding of different financial careers, in an interesting and interactive way.

— Kristina Parrish
Careers Advisor of Spen Valley High School

The team, who are a mix of seniorities within marketing and engineering found Ali's financial literacy lesson invaluable, and had plenty of follow up questions (usually the mark of real interest in the subject). Financial literacy is rarely taught, so LifeSmart being proactive in helping to ensure a broad foundational knowledge of the subject greatly helps people feel confident and comfortable in talking about their personal finances.

— Shazad Younas
Founder and CEO of Muzz

I enjoyed Ali’s talk greatly! Not only did he explain difficult concepts in a comprehensive manner, I could clearly see his passion and insight for teaching, finance and personal development which is inspiring.

— Wei Xin Chua
Final Year Chemistry at Imperial College London

It's clear that Ali has considered what financial knowledge is best for young people to have and delivers it with a good balance between in-depth insights and interactive explainers. I could tell that the students were absorbing it all because they ask really technical questions - that Ali uses his industry knowledge to answer with aplomb - and the workshops are always mentioned on our evaluation questionnaires as a highlight.

After working with LifeSmart throughout 2025, including the London Careers Festival, the City of London's Lord Mayor named Ali as the 2025 festival's Social Mobility Champion, recognising Ali's dedication to making these workshops available to those from underserved backgrounds or who are less likely to have gained the knowledge from school or family networks. We hope to continue working with LifeSmart.

— Jamie Hannon
Lead Partnerships & Programmes
Officer at City of London

Have any questions?

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